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You know the drill. You’ve just crafted the perfect caption, chosen your strongest image, and now you’re scrambling to throw together 30 hashtags you hope will get your post seen. #SmallBizOwner #Inspo #MondayMotivation #PleaseLetThisGoViral 🙃 The truth? Hashtags are not the hero of your content strategy. And the CEO of Instagram, Adam Mosseri, just confirmed it. In a recent Q&A, Mosseri openly said: hashtags don’t significantly boost reach. Yep. That’s right. They’re not

Social media in Australia isn’t what it was even a year ago. Algorithms are shifting, attention spans are shrinking, and audiences are expecting more value and less fluff. Whether you’re a small business, startup, or established brand, understanding these changes is essential to staying relevant — and connected.

You’ve probably heard the phrase “stand out or fade away.” But let’s be honest — in today’s digital landscape, everyone’s shouting. Logos are louder. Ads are flashier. Feeds are faster. At Brandi & Cameron, we believe standing out is just the beginning. The real magic? Standing for something. That’s where strategy comes in.