You know the drill. You’ve just crafted the perfect caption, chosen your strongest image, and now you’re scrambling to throw together 30 hashtags you hope will get your post seen. #SmallBizOwner #Inspo #MondayMotivation #PleaseLetThisGoViral 🙃 The truth? Hashtags are not the hero of your content strategy. And the CEO of Instagram, Adam Mosseri, just confirmed it. In a recent Q&A, Mosseri openly said: hashtags don’t significantly boost reach. Yep. That’s right. They’re not